Building a successful ecommerce store is about more than driving traffic to your website. While that will help you gain some sales, and the more traffic you drive the more sales you will get. You still need to increase the amount of people that buy when visiting your page, otherwise you are wasting time and money getting people to the website in the first place.
Take a look at some of our tips to help you improve your conversion rates and grow your business.
1. Increase your website's security
This is one of the more subtle actions that can have a huge impact on your with potential customers. When a customer visits your website, you only have a limited amount of time to build their trust. Especially if they are to be entering personal data such as bank account details on your website. A quick way of instilling this trust quickly is by installing an SSL certificate to enable an encrypted connection. In addition it could be beneficial to display logos or credit cards, paypal or other payment options. This would act a a visual sign for customers to see that you use trusted payment options.
2. Write detailed product descriptions
Writing clear and detailed descriptions of your products helps your customers have a clear understanding of what they are purchasing and therefore reduces the chances of the customer wanting to return a product. It also helps to boost your SEO ranking so the more keywords and details you can provide in your descriptions, the better.
3. Use high quality images
High quality images will capture your customers attention and keep them engaged. With clear imagery, they will be able to view your products easily and make visual judgments quicker. This helps to provide your customers with a good first impression and keep them on your platform for longer.
4. Reassure your potential customers
Majority of consumers will consider reviews when making a purchase online. Whether to check that a company is reputable or to ensure the product they are to receive is what it is described as online. It is well documented that people tent to make a decisions based on the collective action of others. Therefore if your potential customer is able to access and read reviews from other happy customers, there are much more likely to take the step with proceeding to purchase your product.
5. Offer free shipping
With the increase in online shopping and express delivery services, shoppers now expect to see free delivery as standard. If you don't currently offer free shipping, we would advise increasing your prices slightly to accommodate the addition of free shipping. The psychology of free shipping to customers makes purchasing an item more desirable.
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